“You don’t have to hire a professional stager... But not using this service in the current real estate market is like leaving money on the table in the sale of your home.”
Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.
What is Professional Home Staging?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained in the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
How much does it cost?
For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!
The housing market is so good, so why do I need to stage?
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for 10%+ more in a good market (see the Latest Home Staging Statistics).
Why can’t I just stage my own home?
Home sellers are usually incapable of successfully staging their own homes. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes every day for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Can't home buyers use their imagination and look past my decor or empty rooms?
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
Do you offer free consultations?
Simply put, no I do not. I value my time and expertise and so should my clients. I not only have a bachelor's degree in Interior Design, but I have also gone through an extensive home staging, redesign, and eDesign certification process through HSR which makes me more than qualified to assist you with your home staging or design project. I do offer FREE 30-minute video chat Discovery Calls as a way to get to know one another before our scheduled consultation.
Do you offer Vacant Staging services?
Currently, this is not a service I provide. My main focus of expertise is on Occupied (furnished/lived-in) homes. I am always looking towards the future though and what other services I can provide to better serve my clients. As an HSR graduate, I am connected to a nationwide Home Staging Association and am happy to connect you with someone who does offer Vacant Staging if this is what you are looking for.
I only have one room in my house that I need help decorating, are you able to help me with this?
Absolutely! I offer eDesign services that can help you see your space through a Mood Board. I will provide you with suggested furnishings and where to purchase them. I can even go more in-depth and offer you a 2D furniture layout or even a 3D rendering of your room.
If you could get 10% more on the sale of your home, how much would that be?
HSR Certified Stagers average 10% more for their clients
Professional Affiliations
